A lot of marketers suffer from lack of leads, yet generating home based business leads can be simple. Often this can be linked to lack of marketing knowledge. Out of desperation network marketers resort to business leads because they feel it’s the thing to do. Many times they are encouraged by their companies and their mentors to buy their home based business leads. The constant rejection and lack of results, when it comes to novice marketers, is usually to blame for failure is sponsoring new reps causing business failure.Your network marketing company wants you to succeed but many are stuck in the old days of offline marketing and have no idea how to market on the internet. The old ways of offline marketing still work but, not when you are building a business on the internet you are working with a whole different animal.Pushing your opportunity on any on the internet will not get you many home business leads and will cause more grief then results. People can get very annoyed with you and label you as a spammer on the internet when you keep pitching your business, you end up ruining your internet reputation. Pitching your business on the internet just makes it harder for you. There is a better way to generating home based business leads for your business and that is to actually stop pitching it. 95% of marketers with a business opportunity try to get leads and prospects by pitching. What makes you and your business so special for anyone to want to be your lead and join your business when they have thousands of choices.Why not start standing out, and do things different then the majority of network marketers out there promoting their business opportunities? Offer valuable knowledge by putting to use different marketing strategies, write blogs, articles and informative videos. You will start branding yourself as a leader of the industry and people will want to find out more about you and how you can help them. They will start asking you about your business because they will be drawn to you and want to work with you. That is when you tell them about your business opportunity and they become your home based business leads.This is called branding yourself, and offering value, you separate yourself from all the other marketers offering business opportunities. People become magnetically drawn to you because they have something of value to offer you can teach them to stand out of the crowd.