A Simple Product Creation and Product Launching Formula

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

Plan To Succeed With Information Product Creation: Why You Need To Split Your Process Up

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.

Women Can Shine Very Well In Home-Based Businesses

If you are a woman and want to take charge of your life completely, you should have an income of your own. But, not every one can have an office job for earning. Some women may have their own constraints. But, in the heart of hearts, they may wish to do something and earn a regular income. For them, the best idea is to do a home-based job or a business.In fact, the number of women who have started their own business is increasing day by day. The idea of home-based business or job for women is not a new concept at all. Even a desultory peep into the history of mankind will show that women have been doing home-based jobs even during the periods of ancient civilizations. But, these women are now being called as “the empowered women”. This phrase itself is a misnomer because during ancient times, there were women who were wielding a great power. But, unfortunately, there came a slump and most of the women thought that they were better suited for the role of home-makers than being bread-winners.Now, times have changed and women have entered almost all the fields. These successful women are able to manage their families and at the same time, show their efficiency in whatever job they take up. There are women who come out with great inventions. Women are there into marketing and selling. They are into traditional jobs as well as in the most high-tech jobs. The number of women who are becoming entrepreneurs is also increasing at a rapid pace. Many women are now exploring ways to earn through home-based businesses and jobs.A survey shows that in the US alone, almost 53 per cent of businesses are home-based which is a significant 15% increase from the figures of the year 1995. As of now, in the US, there are about 14 million home-based businesses generating a total revenue of about $1 trillion every year. In the home-based business also, the sales that happen due to direct selling is a whopping $30 billion in the US and $100 billion throughout the world. Every year, about 175,000 people join direct selling in the US and in the entire world, about 300,000 join direct selling.Another interesting fact is that the percentage of women in home-based business is much more than that of men. Especially, women between 35 and 55 take up home-based businesses and succeed in them. Most of them work part-time and so, are enjoying flexible working hours.Regular corporate houses encourage these women by offering various business opportunities. These women are also working in their expert niches and are showing terrific efficiency in their endeavors. Since most of these women do not hesitate to acquire the required skills, they excel and most of the times, out-smart their male counterparts.So, home-based business is a viable and great option and if you have the required drive and enthusiasm, you can also achieve financial success by taking a plunge into this. But, before making a decision, you should do an honest analysis and ask yourself a few serious questions:- If you have made any invention that can be marketed and sold.- If you can commit to work at least for a few hours daily.- If you are opting to take up a sales-oriented business, if you are interested in meeting and talking to strangers. This is very important in sales because if you hesitate to talk to new people, you may not be able to expand your customer base and you can not have more sales. In fact, the first instruction you will get in your “sales and marketing” class is “Talk to strangers”.Once you have made a serious assessment of yourself and decided to take the plunge, you should not be over-ambitious and set unrealistic goals. You should never forget the old adage that “a thousand mile journey starts with taking a small step”. You should take small but firm steps. You should be ready to put forth your time, efforts and money to achieve the set targets. You should have complete knowledge of your products or services and also what you are doing. You should never lose your focus. Even though you have the liberty of flexible working hours, it is better you set aside fixed hours daily so that you can work in a disciplined manner.There may be obstacles but you should never lose heart. You must understand that from such obstacles, you can learn a lesson or two. You must avoid the mistakes that cause the obstacles and proceed on the right track to achieve success in your business. If you are focused, you are sure to reach your goal faster than you expect.